Shot like a twee Wes Anderson movie, Fourgrounds Media reimagines Santa as a black-bearded dude who looks more like he's from Williamsburg than the North Pole. This Santa plays Radiohead on his ukulele, is into both vinyl and Instagram, smoking and veganism. His idea of a good gift for a child is an iPod loaded with Arcade Fire selections and, of course, he keeps his tunes list in the cloud.
[More from Mashable: So You Just Got a Wii U. Now What?]
Should you expect to see Hipster Santa next year? Not by the looks of it. As Santa notes, the whole thing has gotten way too commercial.
If Santa Were a Hipster
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If Santa Were a Hipster
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If Santa Were a Hipster